The Value of Identity Continuity Through the Customer Lifecycle
Eoghan Mulligan
The Value of Identity Continuity Through the Customer Lifecycle

Daon recently released an eBook, “Top 5 Ways to Eliminate Pain Points in Digital Customer Acquisition,” and I wrote a blog post covering some highlights on how digital onboarding reduces friction. But onboarding is only the beginning of the customer journey, and the right solution can also provide ongoing value throughout the entire customer lifecycle.

For both security and usability reasons, identity processes can no longer be single points of interaction with your customers. Rather, identity must be a mechanism of continual trust between a business and a customer, to be refreshed and enhanced at each stage of the customer’s lifecycle.

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Top 5 Ways to Eliminate Pain Points in Digital Customer Acquisition
Eoghan Mulligan
Top 5 Ways to Eliminate Pain Points in Digital Customer Acquisition

Digitally onboarding new customers brings a variety of benefits, but unfortunately the process isn’t always as seamless as it could be. In our new eBook, we’re highlighting some of the best ways to eliminate common pain points and make your digital customer acquisition process friction free. To keep things organized, we’ve grouped them into the following five categories:

1. Improve Customer Service

While capturing in-depth information during onboarding can be essential for regulatory compliance, from the customer’s perspective it’s merely a tedious hurdle to overcome before using the services they’ve selected. The faster your customers are onboarded, the faster they can use your services and the faster you can generate revenue. 

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